ABOUT


Your portrait session with me is all about creating a singular great portrait that will show you as you see yourself, as who you truly are. And that’s important, because for all time there will never be another YOU.


I’ve never had a professional portrait taken before. How does it work?

It’s easy! I believe in keeping everything very simple. Just send an email to me describing what kind of portrait you think you might like and we’ll discuss the details (the location, wardrobe, etc.) in emails and on the phone. Then we’ll set a date for your portrait session, and once you’ve paid the session fee, that date will be reserved exclusively for you.

The photo session will probably take about an hour, but we’ll take as much time as we need to create a portrait that you will love! Creating your portrait is a collaboration, so during the shoot we’ll look at the images together on my computer, see what you like and what you don’t, and then we’ll fine-tune things until your portrait is exactly the way you want it.

Within three weeks after your session I will personally delivery your finished portraits to you. You’ll keep your three favorites, and that’s it! If you want, you may purchase additional portraits from your session at that time as well, but there is never any pressure to buy anything.


Why should I commission you to do my portrait? What makes you different from any other photographer?

First, I’d ask that you look at the images on my portfolio page. Do they look like the images you see on any other photographer’s website?

Second, the nearly four decades I’ve spent photographing world leaders, corporate CEOs, celebrities, major news events, major sporting events, and just regular people have helped shape who I am as a person and as a photographer. One thing it has taught me is that regardless of whether someone holds the highest office or the lowest, is rich or poor, lives in fame or obscurity, it’s always just a human being I’m photographing.

Fine-art portraits are almost always about capturing someone’s quieter, thoughtful, more reflective side, often while they are wearing simple or vintage outfits, and often against a fine art backdrop. To achieve that, I treat a portrait session as though I were a painter looking to create a singular great portrait, not just crank out lots of pictures. So I take my time, carefully studying and tweaking the way the light falls on you and trying to evoke the perfect expression that captures your true personality and befits the mood of your portrait.

If you are camera-shy or reserved, my style of portraiture will be perfect for you! It’s casual, laid back, and there’s no pressure on you to smile. Rather than a fast-paced, high-energy session with big smiles, these portraits are all about showing your character, your inner-self. So, serene, thoughtful expressions with no smiles, or just a hint of a smile, are best for this style of portrait.


Can I get the digital files?

Each fine-art print you purchase includes the artistically-retouched digital file of the image, as well as a print release granting you permission to print the image for your own personal use.


If you have any questions or would like to schedule a portrait session, please contact me with the email link below.


William Pugliano is professional photojournalist and fine-art portrait photographer based in Lansing, Michigan. Portrait photography in Lansing, Grand Rapids, Detroit, Ann Arbor, and throughout the Midwest. Specializing in personal fine-art portraiture of individual adults.

All text and images ©2026 William Pugliano